Till now we have known the symbol of Hashtag only as of the symbol of a pound or in a fun way i.e. crisscrossing lines used to play tic-tac-toe game. Nowadays, this commonly used symbol resulted in more prominent significance in this modern world slowly but surely being majorly controlled by social media.
Then after hashtags accompanying a caption, post, or photo, became as common as emojis. And their pervasiveness has made them amazingly effective. Tweets with hashtags help one earn twice of engagement. Lately, Instagram posts with hashtags saw near about 70 percent increase in likes compared with hashtag-free posts.
Nearly, three-quarters of social media operators are applying hashtags onto their posts. But apart from the usefulness of hashtags, it is seen that sometimes Hashtags go worse or spammy. Varied studies have noticed that practicing too many hashtags can damage engagement. There should be a certain limitation on the use of hashtags so that it doesn’t go in vain.
Also, there are a lot of people out there who just don’t seem to understand the new drift. They misuse the organizational tool thinking that it is simply a means of drawing attention to their content. Using it improperly isn’t going to help you at all.
Now coming back to the power of hashtags, it has pretty much taken over social media with sites like Twitter, Facebook, and Instagram. According to some research, one lonely hashtag can boost engagement by 100%.
Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. They misuse the organizational tool thinking that it is simply a means of attracting attention to their content. While the hashtag can serve this purpose, using it improperly isn’t going to help you at all.
Here let’s have a look at some tips on how to efficiently make use of hashtags in your social media marketing:
1) Choose appropriate words:
Hashtags are not intended to be used for every single word in your post. The main use of this hashtag is simply to make it easier to find and organize the content. For example, if someone wants to find news about their favorite cricket team, they might search for #India, but they probably aren’t going to search for #bat or #ball.
Hashtags are typically very focused, meaning that easy and commonly used words don’t usually make the cut. But how do you know just what to say to send the most effective message? That’s just “By testing”.
2) Don’t exceed it:
Just because one can use more than a single hashtag in a post doesn’t certainly mean that you should. Most users of social media sites see an excess of hashtags as nothing more than spam. Hashtags can be an amazingly powerful marketing tool, you may yourself damage if you use them too frequently.
Typically, you don’t want to use more than one or two hashtags per post, with one hashtag being the optimal choice. Besides, it will be essential to evade using them in every single post that you create.
Use these hashtags when it makes sense to use them and you will be able to obtain the rewards of a more engaged subscriber base.
3) Build Brand Engagement:
The ultimate power of hashtagging is the ability to relate your brand with many popular and amazingly visible topics, which helps push new observers to your social media appearance. Also, it allows you to interlock with them. When well-used, hashtags can help boost your visibility and even enhance customer relations. The more satisfied your followers feel with your brand, the more likely they will be to attempt communicating with you via social media platforms.
You don’t want to ignore them, but you don’t necessarily want to use hashtags while conversing with your followers either. As noted above, you don’t necessarily need to use a hashtag in every post, but it’s particularly important to remember that you should not use them while responding to someone. Whether it’s a retweet or a reply, avoid plugging these hashtags in when they are not required.
Well, if one keeps some of these major tips of using hashtags in mind, you are sure to see social media marketing success. Also, effective interaction is a must when it comes to brand management, but it should be noted that the overuse of hashtags can lead to fewer communications overall. Using hashtags sensibly has shown to be an efficient means of marketing for several brands and companies.
So, adapt to the change today and start conveying the appropriate information with the power of the #hashtag!