Search Engine Optimization
Search Engine Optimization (SEO) is techniques to promote a business by increasing visibility of your website on major search engines like Google, Bing, Yandex, Baidu, etc. SEO Ranks you higher in local search engine results, helping you to stand out from the competition. SEO helps potential customers find your business and provides them with the information they need.
The more information your potential customers have about your business, the more trustworthy you appear to them. It helps you to build a good relationship with your customers.
SEO activity comprises of mainly three;
On Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
In on page, we covered topics like Content Title, Title Description, URL Optimization, Heading Tags, Focus Keywords, Image Tags, Keyword Density,
Off Page SEO
Off-page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In Off-Page we covered topics like Blogging, Social Networking, Blog Marketing, Forums Marketing, Directory Submission, Social book Marketing, Search Engine Submission, Photo Sharing, Business Review, Article Submission, CSS Submission, Classify Submission.
Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines are Google My Business, Bing Local. The purpose of any efficient local SEO strategy is to ensure that a business gets found when people are searching locally.
Understanding the benefits of the same, if you are considering to leverage the same to your benefit, rely on Good Old Geek – the best SEO company in Surat.